My Work: Birthright Israel Foundation

Work Experience

I worked within established design guidelines to create consistent, accessible, and user-focused digital experiences across web and email. Rather than treating guidelines as constraints, I used them as a foundation to build clarity and cohesion while still finding space to improve structure, hierarchy, and usability. 

❋ Email Marketing Design

Designed email marketing assets including headers and supporting graphics, focusing on clear visual hierarchy, brand consistency, and layouts that translate smoothly across desktop and mobile.

❋ Event Collateral

Created supporting event collateral including signage, promotional materials, and digital assets, ensuring consistent branding and clear visual communication across all touchpoints to support cohesive event experiences.

❋ Printable Materials

Designed printable materials such as booklets and brochures, focusing on clear layout structure, strong visual hierarchy, and consistent branding to make information easy to follow and visually engaging in both digital and print formats.

Digital Material

Print Material

❋ Fund For The Jewish Future Booklet

  • Created for Birthright Israel Foundation’s “Fund for the Jewish Future” initiative focused on legacy and planned giving

  • Highlights ways supporters can contribute through estate gifts, endowments, retirement plans, life insurance, charitable trusts, and appreciated assets

  • Focused on clear typography, structured layouts, and straightforward design to make complex financial and legacy planning information easy to navigate

  • Balanced professionalism with readability through minimal, organized visuals and concise content presentation

  • Created a cohesive visual system that supports the foundation’s mission while keeping the material approachable for donors

  • Prioritized clarity and accessibility to guide readers through planned giving options in a direct and digestible way

Read More

❋ 25 Years: Philadelphia Event Invitation

  • Designed an event invitation for Birthright Israel Foundation’s 25th Anniversary celebration in Philadelphia

  • Used clean typography and a structured layout to balance event details, honoree information, and featured guest highlights without overwhelming the reader

  • Focused on a polished, straightforward design approach that maintained readability while reflecting the significance of the milestone event

  • Organized content hierarchy to guide attendees seamlessly through event information, RSVP details, and donor messaging

  • Created cohesive branding across the invitation while keeping the overall visual presentation modern and accessible

Read More

❋ 25th Anniversary: Alumni Honoree Highlight Booklet

  • Designed promotional materials for Birthright Israel Foundation’s 25th Anniversary celebration in New York City

  • Created a clean editorial layout that highlighted alumni stories, testimonials, and event information in an organized and engaging format

  • Focused on strong typography, clear hierarchy, and concise visual storytelling to make lengthy profiles easy to read and navigate

  • Balanced celebratory branding with a modern, straightforward design approach that kept the spotlight on the honorees and their impact

  • Maintained consistency across profiles and supporting content to create a cohesive and polished anniversary campaign piece

Read More

❋ Fund For The Jewish Future One Pager

  • Designed a one-page overview for Birthright Israel Foundation’s “Fund for the Jewish Future” legacy giving initiative

  • Simplified complex philanthropic and financial information into a concise, easy-to-digest format through clear hierarchy and structured typography

  • Focused on a clean, straightforward layout that balanced readability with impactful messaging

  • Used organized sections and minimal design elements to guide readers through giving options and key initiative goals efficiently

  • Maintained cohesive branding while creating an approachable and polished informational piece for donors and supporters

Read More

❋ Fund For The Jewish Future Tri-Fold

  • Designed a square trifold brochure for Birthright Israel Foundation’s “Fund for the Jewish Future” legacy giving initiative, transforming complex planned giving information into a clear donor experience.

  • Created an editorial-inspired layout using typography, visual hierarchy, and imagery to guide readers through the initiative’s purpose, giving options, and call to action.

  • Maintained brand consistency through visual identity, color, typography, and geometric elements while preparing the piece for print production.

  • Reformatted and condensed existing content from previous materials in the series to fit a smaller format, maintaining readability and clarity while creating a more streamlined donor experience.